Business Owners
& Decision Makers: Be
Ahead of the Curve -
The Circle business directories on these
multimedia CDs update themselves automatically
each time they are used, real-time! Our patent pending
green technology, recently published by the U.S.
Patent and Trademark Office, enables them to
seamlessly update themselves with your latest
information each time they are used - text,
pictures, PDFs, video and more - to present
users a fresh and enjoyable interactive
experience each and every time! We can update
any portion of your promotional content anytime,
remotely. Similarly, new Circle Members can be
added (or removed) retroactively – this means
that not only can we add your promotional
content on future CDs, but we can also
retroactively have you appear on all existing
CDs, already in the channel and in the hands of
consumers - including the hundreds which were
given out at Benaroya, and the thousands since!
The Circle Networking Multimedia CDs were
officially released to the public at Seattle’s Benaroya Hall, to a sold-out crowd with a
spectacular concert performance by Andre
Feriante featuring many of the songs on this CD.
Award winning guitarist/composer Andre Feriante
gave his first concert in Rome in 1979 and over
the past two and half decades he has played in
Europe, South America and throughout the United
States. Seattle-based Feriante is a
Segovia-trained guitar artist who brings his
sensual, contemporary sound to an otherwise
traditional genre. His creative blend of
Classical, Flamenco and Brazilian styles speak
to people from all walks of life.
Here’s how these CDs will help your business,
and what YOU can do to maximize your benefits as
a Circle Member:
Add enhanced exposure, reach and retention to
your marketing portfolio:
Starting with the patrons of Benaroya
Hall, these CDs promote Circle Members locally
and regionally among community leaders, business
owners, active consumers and prospective
clients. They will be distributed at select
events and outlets throughout 2010-2011 as
ongoing product marketing.
Give your target audience the perfect
promotional piece they will keep!
Studies show that consumers are tactile beings
and respond accordingly. All else being equal,
it's better to give a physical, tangible promo
item as opposed to just hoping that your
audience will find your virtual information on
the web. Push technology vs pull
technology. The CDs also bear all the
necessary website, email and toll-free numbers
imprinted on them for PDA and mobile users,
unifying form and function with a unique hybrid
model which combines the benefits of a
traditional print/swag marketing collateral
piece with the power of the internet. They also
include an hour of classical guitar music when played in
a car or home stereo to add additional
entertainment value.
Personalize your CDs:
These CDs have inside ‘corporate pockets’
designed for you to add your business card,
flyer or brochure to further personalize and
customize them. We recommend that you do not
remove the existing inserts they come with since
they boost retention and sharing among
recipients.
Go Green!
Why add to the environmental problems by
constantly re-printing catalogs, magazines or brochures? Printed pieces
are all out-of-date practically from the moment they are
published - whereas this multimedia CD updates itself
automatically each time it is used! Use this alternative medium to reduce your carbon footprint,
enhance your search, and share it forward as a gift. Simply play
this CD on your computer to see the latest and greatest and to
find and connect with the best wedding, event and
business professionals in the industry!
Our clients
use these CDs to increase their productivity, save time, save
money, increase revenues, capture leads, gather customer
information, boost website traffic and provide improved service
to their communities by inspiring more business, meetings,
visits, education, enrollments, fundraising and event
attendance; keeping them constantly engaged with a self-updating
tangible resource they will read, listen to, watch, easily carry
and always keep!
Some best practices from fellow Circle Members
on how to use/distribute your CDs:
Some of our members give them out as
complimentary gifts, while others choose to
incorporate their retail value ($34.95
on Amazon, CDBaby) when they bill
for their goods/services (mathematically doing
this actually generates more revenue than the
cost of your entire Circle membership!) How you
choose to distribute your CDs, for free or
otherwise, is completely up to you. The bottom
line is they get great feedback and appreciation
as a useful resource guide combined with
‘the gift of music’.
These CDs make great calling cards
for meetings and events. They help attract
prospects to your booth and vendor tables.
Circle members are known to showcase and hand
them out at events including Chamber events, NW
Events Show, Seattle Bridal Show, Urban
Unveiled, Panache, and more. So if you miss an
event don’t worry too much as you are likely
being represented by fellow Circle Members!
Looking to attract a specific company’s
attention to hire your services?
Why not send a Circle CD with a short and sweet
cover letter to the owner, manager or admin -
it will differentiate you among your
competition, and your prospects will appreciate
and keep the CD for its elegant music and refer
to it often.
Power in numbers:
For every 100 Circle Members handing out
100 CDs across a year, an additional
10,000 prospective new/repeat clients will
be invited to seek out Circle Members for
wedding, event and/or business
services they need.
Other ideas, best practices?
Let us know!
